Problem

Poco Coffee wanted to accomplish something unique in a world full of coffee shops. They wanted their organic coffee to be more than simply a drink; it should be an experience that people would talk about and anticipate.

Strategy

We came up with a simple but fascinating concept: a movable coffee truck that appears in a new location every month. What's the twist? The location is kept a secret until shortly before the month begins. Playful hints are posted online, making each visit a mini adventure.We kept the brand's appearance clean, sophisticated, and warm—just like their coffee. Consider earthy tones and a simplistic, modern mood that feels natural but inviting.

Solution

Fresh Identity: A minimalist logo with a natural, fresh, and vivid feel that complements Poco's organic story.

Social Buzz: Monthly clues on social media keep customers interested and involved, resulting in an enjoyable guessing game.

Coffee on Wheels: The roving truck allows more people throughout the city to enjoy Poco, making each month feel new.