Sole Everyday Sunscreen Branding
Sole Sunscreen: Creating a Bold, Fun Brand for Everyday Protection
Client
Sole Sunscreen
Category
Branding and Product Identity
Problem
Sole needed a brand identity that stood out in the crowded sunscreen market. They wanted to appeal to a younger audience, encouraging them to use sunscreen daily—whether it’s sunny, cloudy, or somewhere in between. The challenge was to design a brand that felt modern, fun, and relatable while emphasizing everyday protection.
Strategy
We created a colourful, expressive brand for Sole that reflected their audience's upbeat lifestyle. Every component, from a colourful logo with solid colours and powerful slogans, was designed to convey the concept that "Sunscreen is fun, not a chore." The tagline, "Step Out Every Day," was designed to convey ease, confidence, and practicality.
Solution
The final design merged vibrant, young colours with modern text, making Sole stand out at the beach and in everyday life. The brand's voice was direct and fun, resulting in an emotional connection with the audience.
Conclusion
An everyday necessity was transformed into a daring lifestyle statement by Sole's colourful branding. We assisted Sole in positioning themselves as the preferred sunscreen for young, active people prepared to "Step Out Every Day" by fusing entertaining imagery with straightforward text.
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